Top 15 Best Rank Tracking Tools In 2023? (Free & Paid)

Last Updated on September 24, 2023 by Denis Yankovsky

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Are you searching for the best rank tracking tools to monitor your website’s performance on search engines or make sure your video content goes viral? You’ve come to the right place! In this comprehensive guide, we’ll introduce you to the top rank tracking tools that can help you analyze your website’s ranking and optimize your SEO strategies for better results.

As a website owner or digital marketer, tracking your website’s search engine performance is essential for staying ahead of your competitors and ensuring that your website is reaching its full potential. However, with so many rank tracking tools available on the market, it can be challenging to choose the right one for your needs.

In this article, we’ll discuss the top rank tracking tools available in the market, how they can help you improve your website’s search engine performance, and what makes each tool stand out. So, let’s start with the basics!

Take me right to the best rank tracking tools shortlist!

Best Rank Tracker Software: Understanding the Basics

Before we dive into the list of best rank tracking tools, let’s first understand the basics of rank tracking software. Rank tracking software allows you to monitor your website’s performance on search engines for specific keywords. It helps you track your keyword rankings, compare your performance with your competitors, and receive alerts for any changes in your ranking.

Rank tracker tools provide invaluable insights into your website’s search engine performance. By tracking your website’s search engine rankings for specific keywords, you can identify which keywords are driving traffic to your site and which ones need improvement.

Results from search engine optimization are crucial for website owners. You need to be aware of the effectiveness of your (SEO) tactics and know when and how to change the focus of your keywords on the fly. The top-rank tracking solutions offer this data when evaluating overall search engine result pages (SERPs). A keyword rank checker provides you with both real-time data and a timeline of your progress.

Why Use a Rank Tracker Tool?

Using a rank tracking tool can be immensely beneficial for your website’s SEO strategy. It can help you identify the keywords that are driving traffic to your website, optimize your content for better ranking, and track your progress over time.

Rank tracker tools also help you keep an eye on your competitors. By tracking your competitors’ search engine rankings, you can identify areas where they’re outranking you and adjust your SEO strategy accordingly.

Finding the ideal rank-tracking program to utilize with your site is not an easy task though. In order to assist you in locating the rank tracker that offers the functionality you require, we will list the key elements of the best rank-tracking software.

How to Choose the Best Tracking Software

Here are qualities to guide you when choosing the best rank-tracking software.

1. Historical keyword rankings

Although it is simple to utilize these keyword ranking reports apps to become fixated on attempting to appear as the top-ranked page, this is rarely advantageous. It doesn’t necessarily indicate that your marketing is failing if you do not hit the top spot immediately after releasing it.

Instead, you should ensure that your SEO activities consistently and clearly advance toward the desired outcomes. The best rank-tracking software tracks your development over time. You succeed if your scores are gradually rising and observing gains in your organic search traffic.

With this data, you can determine which SEO-related actions produce the best outcomes. When you move forward, you can further accentuate those actions. The best rank-tracking software should show historical graphs of your keyword rankings. The tool should allow you to enter the timeframe you intend to study.

Furthermore, the best rank tracking tools should notify you if your keywords’ rating drops suddenly. This can mean that you have to change the focus of your keywords slightly.

2. Know your search volumes

You might be thinking of launching a fresh SEO campaign focused on a subject your website does not already address. Estimates of keyword search and volume should be available from your rank-tracking software for this subject.

You might discover that starting a fresh SEO campaign isn’t a wise utilization of your time on a specific topic because the search traffic is so low.

However, if the best rank-tracking tools provide you with historical data on search volumes, you can see a pattern for a specific subject. You might join the bandwagon now if there are currently not many searches on the subject, but they are growing steadily. This can provide you an advantage over your rivals. Such data can assist you in deciding the next actions to take for your SEO operations

3. Inclusive tracking information

Your rank-tracking software can provide important information about the kinds of devices that produce the best ranking results.

Depending on whether the user was on a mobile device or desktop computer, your solution should segment your website traffic. Your site visitors may be younger if most of your traffic comes from mobile devices. They might be checking your website while traveling, perhaps to find the greatest restaurant or hardware store in the area.

Additionally, you ought to determine which search engine led to the visit. Some best rank tracking tools will also enable you to track your standing in particular categories. Some best SEO rank-tracking software will also alert you and track your website’s performance in categories where users are especially looking for videos, images, or purchase possibilities. Although certain categories are ranked differently from general searches, scoring well, there might still be advantages.

List of the Best SEO Rank-Tracking Software

1. Google Search Console

Google Search Console is a free tool provided by Google that allows you to track your website’s search engine performance. With Google Search Console, you can track your website’s search engine rankings for specific keywords and see how your rankings have changed over time.

Key features:

• Provides click-through rates, impressions, and more
• Offers insights into the website’s search engine performance
• Search analytics for content optimization
• Alerts on issues that need to be fixed on your site

Price: Google Search Console is a free tool that anyone can use.

2.     Ahrefs

Ahrefs, probably the best rank-tracking software online, delivers the capabilities you require when your large firm has to monitor site performance for a sizable number of pages. Thus it ranks as among the best SEO rank-tracking software.

Key features:

• Analytics and ranking of keywords
• How your website compares to competitors for particular keywords
• Statistics for your site’s visitors on mobile and desktop

However, Ahrefs’ ability to monitor backlinks to your website is one of its best features. This enables you to monitor your backlinks and ensure they don’t come from spam-producing websites.

Additionally, Ahref (the best SEO rank-tracking software) will analyze your website and seek areas where you may improve it. You will receive alerts if there is a major shift in either the upward or negative direction of your rankings.

Rather than a list of statistics, you can view all the data in clearly understandable charts, which several people find more appealing.

The monthly prices for a yearlong subscription to the best SEO rank tracking software range from $83 to $833. If you sign up for a yearly subscription, you get two months free. You can also be charged extra for optional features. Although Ahrefs does not offer free trials, consumers can request a demonstration account with restricted access.

Price: $83 per month or $833 for a yearly subscription

3. SEMrush

SEMrush is another popular SEO tool that offers a comprehensive rank tracker tool. With SEMrush, you can track your website’s search engine rankings for specific keywords and see how your rankings have changed over time. You can also track your competitors’ search engine rankings and compare them to your own.

Key features:

• Provides keyword difficulty, search volume, and more
• Offers backlink analysis and a site audit tool
• Competitor tracking

Price: SEMrush offers a 7-day trial for free. After that, pricing starts at $119.95/month for the Pro plan, which includes 10,000 results per report, 3,000 reports per day, and access to all features.

4.  Moz

Moz (formerly known as SEO Moz, nearly the same as SEO itself) began as a blog in 2004, whereby SEOs could congregate and exchange ideas. Ever since, it has developed into a comprehensive SEO software suite with tools including a rank checker, link explorer, on-page assessor, and site auditing feature.

But our main attention will be on the best daily rank-tracking software for SEO. You start a campaign, select your location and search engine(s), add your keywords, and list some competitors. That’s pretty much in terms of how things work. The good thing about selecting this best daily rank tracking software for SEO is that it performs its function well anyway.

Key features:

• Domain analysis
• Keyword explorer
• Link explorer
• Competitive research

Price: A bunch of free SEO tools, the paid packages start from $14 per month for local SEO only, or $99 per month for a global one, plus the tool offers a 30-day free trial.

5.     SE Ranking

SE Ranking falls among the best SEO rank-tracking software in that it offers a variety of tools that might assist you in focusing on the precise areas where your site’s SEO technique needs to be adjusted.

The real-time tracking information in SE Ranking is priceless for individuals who run websites that concentrate on the most recent trends. Use the Keyword Rank Tracker function of SE Ranking to view your site’s position at any moment.

You may learn more about emerging trends and see how your site is positioned for different keywords. Depending on trends it monitors, SE Ranking will try to forecast how your keywords will score in the coming years.

This best rank-tracking software online provides the information you need to compare your website to your main rivals. You may quickly research your rivals’ organic and paid advertising strategies.

Additionally, SE Ranking provides great keyword research software that enables you to gauge the competition for various phrases. You can use this to decide how to proceed with your SEO strategies.

Key features:

• Keyword rank tracker
• On-Page SEO checker
• Website audit
• Competitor analysis

Price: Offers 14-day free trial After that, you can expect to pay between $39.20 and $191.20 per month for a yearly subscription to get daily, real-time tracking. Your price will change depending on how many terms you choose to track.

6.    Wincher

Wincher will be valued by small businesses that require the advantages of the best SEO rank-tracking software at an affordable price. This rank checker for keywords enables numerous users per account, reducing costs compared to tracking programs that charge for additional users.

Beyond its inexpensive cost, this best rank tracking tool is excellent for small businesses that require a user-friendly solution. It offers an easy-to-use design that is great for getting the answers you need as soon as possible.

It provides you with the fundamental rank-tracking tools to improve your website. Creating your Wincher account doesn’t take much time, which gives you more time to concentrate on your website.

The best rank-tracking tool will monitor the progress of your rivals, providing you with suggestions for improving your performance by making modifications to your website. Wincher makes tracking keywords for each page and post easier if you decide to utilize WordPress for your site.

Wincher offers a discount for yearly subscriptions. Depending on how many keywords you monitor, pricing tiers run from $24 to $199 per month. Wincher offers a 14-day free test period so that you can try it out.

Key features:

• Keyword tracking on Google, Bing, and Yahoo
• Daily email reports
• Keyword research tool
• Site audit tool

Price: $24 – $199 per month

7.      Serpstat

Serpstat is a potent all-in-one SEO rank checker for keywords if you require assistance with any part of SEO, including monitoring the rating of your website. Serpstat will examine your website initially to identify areas that could improve. In parallel, it will examine your rivals to find areas where you fall behind.

You may track and evaluate the backlinks pointing to your website with the aid of this best rank-tracking tool. It shows all the data in an intuitive visual dashboard you can customize as necessary.

Serpstat includes a ton of rank-tracking tools if that is what you are mostly searching for. You may keep tabs on your ranks daily, weekly, or monthly.

You can use the best rank-tracking tool to perform keyword research and rank your website for various keywords. When providing you with historical data about your rankings, Serpstat may consider that your site focuses on keywords with some volatility to them, providing you with a clearer idea.

Key features:

• Rank tracking on Google, Bing, and Yahoo
• Keyword research
• Competitor analysis
• Site audit
• Backlink analysis

Price: $ 48 to $349 per month. You have the option to subscribe annually or monthly to Serpstat. The rank checker keywords price tiers for annual subscribers range from $48 to $349 per month. A fee is required for a few additional functions. For large businesses, Serpstat now provides a unique price tier.

8.      SERP watcher

For individuals who wish to monitor a site’s performance regularly, SERPWatcher is a powerful rank checker keyword. Your daily updates will be sent to you by email, providing you with the most recent information at hand.

With SERPWatcher, it’s simple to start monitoring the essentials in under minutes when you need your tracking app to be in operation immediately. When you understand the fundamentals, you can move into more complex aspects.

You may investigate your tracking data to determine whether a visitor accessed the site using a mobile device or desktop. The data can also be tracked depending on the location of the user.

Various tools are available from Mangools to assist you with site optimization and internet marketing. You can look into other Mangools’ functions if you enjoy using SERPWatcher (at an extra cost).

Key features:

• Rank tracking tool
• Website monitoring
• SEO performance analysis
• Interactive mobile reports

Price: The most affordable way to enroll in SERPWatcher by Mangools is an annual subscription. For the yearly subscription, the price levels range from $29.90 to $79.90 each month. There is a free trial of 10 days.

9.  Mangools (KW Finder)

Mangools, formerly known as KWFinder, is the best daily rank-tracking software for SEO. It started off as a research tool for keywords that worked well for identifying keyword prospects. Then, as many keyword research tools have been doing recently, they slapped on gobs of other functions, including a site auditing tool, backlink checker, and a keyword tracker in “SERP Watcher.”

So, you’re left with either a condensed version of Ahrefs or Semrush. However, SERP Watcher is among the best daily rank-tracking software for SEO and is easy to use. All you have to do is add your domain, location, and keywords. And afterward, wait for Mangools to finish working for about 30 minutes.

Key features:

• Keyword tracking on Google, Yahoo, and Bing
• Daily email reports
• Keyword research tool
• Backlink analysis tool
• Keyword difficulty score

Price: $29 per month. A free trial is also offered.

10.      Ranktracker

Ranktracker features one rank monitoring application created because a company couldn’t locate the functionality needed in an already existing one.

And what initially began as a rank tracker created to meet a particular need swiftly developed into a stand-alone best daily rank tracking software made accessible to the general public.

The main purpose of the best daily rank tracking software (Rank Tracker), like other rank tracking programs on the market, is to keep track of your position in the search engine results for your desired keywords.

However, this best rank tracker tool also features a fundamental online assessment engine and keyword research capability, which appears to be a tendency. While they could appear beneficial, their SERP (Search Engine Results Page) monitoring capability is more sophisticated.

However, what you obtain is the best rank tracker tool that provides you regular updates on your keywords’ positions for both desktop and mobile search engines, the ability to monitor your search terms in non-US search engines, the monthly average search volume, as well as the SERP features you presently rank for. It is among the best daily rank-tracking software because you can monitor local keyword rankings, making it perfect for marketers and small firms.

Key features:

• Automatic daily updates
• Customizable reporting
• Integration with Google Analytics and other tools
• Keyword suggestions and analysis
• Backlink monitoring

Price: $59 per month with a free trial also available.

11.      Zutrix

Given that Zutrix is a relatively new best keyword rank tracking software does not imply that it is behind its rivals. You receive a fully functional rank software with AI power that includes a keyword research app with information on keyword trends, search volumes, and current CPCs.

This best keyword rank tracking software can also track the keywords your rivals are ranking for and immediately alert you if anything changes. Zutrix additionally provides location-independent analytics, enabling you to monitor regional, global, or regional search engine results.

Additionally, its “Sensor” function and ranking change alert mechanism are both noteworthy. Zutrix goes above and above by delivering notifications through the mail, Slack, or Telegram, but you may modify their frequency with “Sensor.” As a result, you receive your desired notifications at the appropriate times.

Key features:

• AI-powered keyword research & rank tracking
• Keyword research
• Competitor analysis
• Daily email reports
• SERP snapshot feature
• Mobile app for iOS and Android
• Google Search Console integration

Price: Zutrix offers a 7-day free trial, and then starts from $ 3 per month.

12.      Pro Rank Tracker

Pro Rank Tracker is less than a decade old best keyword rank tracking software with two apparent target markets- SEOs seeking a cost-effective rank tracker software and agencies seeking a similar product featuring white label reporting.

This best rank tracker tool offers keyword tracking across numerous search engines, including Youtube, Bing, Yahoo, and Google, for both desktop and mobile devices. Pro Rank Tracker is a good touch because it gives separate keyword rank monitoring for Android and iOS devices, which might be very helpful for anyone who engages in a lot of mobile marketing. Compared to many other ranking tracking programs, the UI has a slightly complex feel and resembles a WordPress dashboard.

Key features:

• Rank tracking on multiple search engines and devices
• Keyword research
• Competitor analysis
• Email reports for rank changes
• API Access

Price: The freemium plan of this rank-tracking app enables you to evaluate up to 20 keywords having rudimentary capabilities. Even if you upgrade to a subscription plan, these begin at just $13.50 monthly for 100 monitored keywords or $29 monthly for 250 targeted keywords.

13.      Noozle.io

In the world of best rank tracker tools, Nozzle is a newcomer, having signed up as their first client in 2015. Three people developed the Nozzle since they failed to locate the perfect rank tracker for monitoring keyword ranks, as is the case with most SEO software packages. They thus created their own.

This best rank tracker tool is one of the more data-intensive ones in this comparison, so it’s more suited to advertisers or skilled marketers who want to examine many data points. Nozzle keeps track of your rankings, expected search volume, social sharing and following metrics, video ranks, star ratings, and inbound links, and much more.

Additionally, outcomes might be based on five-minute intervals rather than 24 or more hours. This solution differs from other best rank tracker tools in that its fee is determined by the number of “data pulls” you must carry out each month rather than the number of keywords you wish to monitor in the leading search engines.

Key features:

• Brand monitoring
• Competitive analysis
• Scheduling
• Agency tools

Price: $49 per month, after a free trial period.

14.  Rank Ranger

All-inclusive SEO  by the name Rank Ranger qualifies as the best rank tracker tool because it offers excellent features, including competitor research, organic keyword research, site audits, social analytics, link management, and more.

Therefore, this best rank tracker tool provides you with all the tools needed, along with a rank tracker, to improve your website for search engines.

Its keywords ranking report app connects with Search Console and Google Analytics so that you may enter information about your current performance. Additionally, it encourages using different search engines, including Google Play, YouTube, and Google Jobs, as well as various search engines for every campaign.

You can only discover these capabilities in a rank monitoring program with comparable data, like Nozzle. The fact that Rank Ranger checks your ads for keyword cannibalization problems stands out among the other features.

Key features:

• Rank tracker
• Local SEO
• Mobile SEO
• Link manager
• On-Page optimization
• Social Signals

Price: Starts from $79 per month, after a free 14-day trial period.

15.  SEO Powersuite

SEO Powersuite still employs a desktop client in an age where all keywords ranking reports software is now stored in the cloud. It is a collection of tools with a rank-tracking feature for experts and SEO.

Once installed, you may immediately add your URL to the Rank tracker. Then, SEO Powersuite conducts research, gathers pertinent keywords for your website, and compiles a ranking report.

When you’ve become accustomed to filling out countless forms in keywords ranking report apps and being requested to wait for existing info to be provided, this amount of automation comes as a pleasant surprise.

Key features:

• Rank tracker
• Local SEO
• Mobile SEO

Price: $299 per year, with a free trial on offer.

Key Takeaways

In conclusion, choosing the right rank tracking tool is essential for any business that wants to improve its SEO performance. By monitoring your keyword rankings and analyzing your competitors’ rankings, you can identify areas for improvement and optimize your website for better search engine visibility. Whether you choose a simple tool like Google Search Console or a more comprehensive platform like Ahrefs or SEMrush, the key is to find a tool that meets your specific needs and helps you achieve your SEO goals.

Choosing the right rank tracker tool is essential for any website owner looking to improve their search engine performance. While there are many rank tracker tools on the market, Ahrefs, SEMrush, and Google Search Console are three of the best. By using one of these tools, you can track your website’s search engine rankings, identify areas for improvement, and stay ahead of your competitors.

When choosing a rank tracker tool, it’s important to consider factors such as the tool’s level of detail, ease of use, and cost. While paid tools like Ahrefs and SEMrush offer a wealth of features and insights, Google Search Console is a free tool that can still provide valuable information. Other popular rank tracking tools include, Moz, Rankracker, Rank Ranger, Wincher, and SE Ranking. Each of these tools offers a range of features and capabilities to help you track your keyword rankings and improve your SEO performance. You’ll see that there is a ranking tracker to fit just about every need and price range. You can even decide whether to use a keyword rank tracker that is completely free or to manually track ranks.

Bonus: Extra Tips For The Most Effective 360-Degree Rank Tracking Boost

In addition to the best rank tracking tools from the list above, consider the following tips to boost your overall SEO performance, as well as simplify, automate, and modernize your workflow and SEO strategy.

• In order to stay on top of your SEO rankings, it’s important to have a good scheduling app to help you manage your time efficiently.
• Appointment scheduling software can also be useful for scheduling regular check-ins on your website’s rankings and tracking your progress over time.
• Using a calendar, or a calendar app for Mac, can help you keep track of important dates related to your SEO strategy, such as when to publish new content or when to perform a site audit.
• Keeping fit and practicing Pilates can help you maintain focus and energy when working on your SEO ranking goals.
• Photo editing is another important skill to have for creating visually appealing content that can help boost your SEO rankings.
• Collage apps for smartphones can be useful for creating eye-catching graphics to accompany your content and improve its shareability.
• Chat and mobile team collaboration apps can help you stay connected with your team and communicate effectively while working on your SEO strategy.
• Vlogging can be a great way to create engaging video content that can improve your website’s SEO rankings.
• No matter which type of content you are creating, make sure to use the top AI tools to improve the quality of the video as much as you can.
• Content writing and content creation are essential skills for developing high-quality content that can help boost your website’s SEO rankings.
• Fan control and CPU temp control tools can be useful for ensuring that your computer is running smoothly while you work on your SEO strategy.

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